![]() "To have experts in their field input on those aspects of our brand - creating something that without one another we couldn’t - is really exciting for Adidas. ![]() Sneakersnstuff, Invincible, Footpatrol and Kith work closely with our in-house design and product teams to push us to do things from a creation perspective that we hadn't been able to do previously," Bauer adds. Consortium is built on a network of influential retailers that we have a huge respect for. We looked for the perfect balance of retailer, city and timing - in this case, London Design Festival - to make sense of how we decided. "Prior to Sneakersnstuff, no retail partner of any kind had collaborated on 4D - so choosing the right partners was crucial. This is a classic Footpatrol colour palette." Sam Hodgkinson of Footpatrol told BoF, "We drew inspiration from the theory of colour harmony and designed the knitted material on the upper part of the shoe with several hues of green entwined into one, instead of one solid colour. With this activation we have been able to bring performance technology into a lifestyle context," says Daniel Bauer, Adidas' senior director of statement product.Īdidas Consortium 4D x Footpatrol collab launch | Photo: Tom Oldham Adidas Consortium 4D x Footpatrol collab launch | Photo: Tom OldhamĪdidas Consortium 4D x Footpatrol collab launch | Photo: Tom Oldham They want the best product, but they are also interested in the narrative behind this product whether that’s the partner, the innovation or the creative. With the release limited to just 150 pairs retailing at £400, a number of the crowd planned to sleep outside of the pop-up store. Only five pairs were seeded globally pre-launch - four to undisclosed media partners and one to an internal employee. As with the previous Consortium launches that lead up to the event - collaborations with Sneakersnstuff and Invincible - runs on the shoes are extremely limited. The first of the crowd had arrived at 10am. Pharrell X Adidas NMD Hu N.E.R.LONDON, United Kingdom - Last night, in the dark heart of London's Soho, a crowd of sneaker aficionados gathered around the invite-only preview of Adidas latest drop - the 4D Consortium trainer created in collaboration with London's best-known independent sneaker store: Footpatrol. The pack has two colourways, both with white midsoles, the “Metallic Silver/Metallic Gold-Black” and “Vast Grey/Metallic Silver-Metallic Gold.” The Air Max 97’s rolling out have subtle nods to the Olympics, and this upcoming release takes our beloved ‘Silver Bullet’ colourway a step further. If you’re a 95 fan, chances are you’ll rock a 97 also. ![]() Sneaker royalty Emily Oberg even featured. To announce the collaboration, they set up a fake booth at the Rose Bowl flea market, with some real vintage Nike and Jordan kicks mixed in with their sneakers. The collection is vintage inspired and has a lot of references to the late 80’s and early 90’s. We now have official images of the Chris Gibbs and Union Air Jordan 1 collab and they look great. #hskicksĪ post shared by Highsnobiety Sneakers #HSKicks on at 8:43am PDT The Air Jordan 1 receives a vintage treatment courtesy of Both pairs will release on November 17th, accompanied by an apparel collection. ![]() Tones of grey with hints of yellow on the tongue’s branding, these are both aesthetically pleasing and one of the best performance runners on the market.Īlso, note the 3M reflective detailing. The sleek Zoom Pegasus 35 Turbo optimises wearable performance, and the Atmosphere Grey colourway releasing November 1 highlights this. Nike Zoom Pegasus 35 Turbo “Atmosphere Grey” This chunky silhouette is one of our top picks for nailing that ‘dad style’.ĭropping at the start of the month, the sesame colourway has varying tones of grey with navy blue accents. Expect to see all the classic Off-White touches “SHOELACES” laces, “AIR” printed in Off-White’s Helvetica and the classic “Off-White for Nike” stamp of approval. Two-tone grey upper with a tri-coloured swoosh-Virgil has nailed it again. These Air Max 97’s were teased to us back in June at Paris Fashion Week, and we’re fast approaching the release date. Literally, I’ve put these at the top of the list for a reason. For full details, tap the link in our bio.Ī post shared by Sneaker News on at 8:30am PDT The Off-White x Nike Air Max 97 “Menta” is releasing this Thursday, 10/18.
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